Music and lyrics

How Trump won as a marketer

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I wrote this yesterday to respond to a friend when we was discussing. Have repeated several times in my arguments with other friends so I will put it here as my last post on Facebook about this election🙂 Start to feel tired about this topic!🙂

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Though I am not satisfied with the election result, I am not too sad about it. But I feel a bit concerned and tired to see how people are being affected by it as if it were the end of the world🙂. Isn’t it that bad. Nah, I don’t think so. Trump might not be a good choice but is never another Hitler since simply his speeches and talks show that he lacks charisma, a political background/knowledge, a firm and solid political stance of a radical leader to be another Hitler or another dictator of the world. Most of the controversial things he said were more like statements without strong arguments. He repeated them a lot without developing them and even modified some later (statement abt immigrants, recently abt Muslims…). He made an impression that he said them just because he liked to say it; doesn’t mean he understood it well nor its results nor he really meant it. I used to have a post December last year about Trump using his odd terms and acting oddly as a strategy to market him in a hard competition where he did not have many competitive advantages. And it seems he has done it right. All marketers know that your brands being widely spread and known is the most important result you have to care for. Most of all don’t have risks (or whatever it is called) to do everything for their targets but some choose “being known” first and fix the “bug” later. Whether it is right or wrong, popularity is the goal. The more controversial it is, the faster and further it goes. Lady Gaga would not have been so well-known if she had not turned her style into extremely odd to be known… Now, do you see her wearing those often any longer? We should remember that Trump is a successful businessman and he has been in the entertainment industry for too long to understand that theory. I don’t like most of Trump’s political views which I am not sure are really what he thinks or many of those sound-like-radical, “extreme” thoughts are just of his marketing strategy. But I always admire his great business mind on the aspect that he could turn his business from bankruptcy into great again just like a joke, NOT just once but several times. (“great” here truly and literally means “billions dollars”). He does have an ability to act as he says with economic goals- a power many cannot have. Apart from controversial statements, which I said above was said without strong arguments, some promises aiming to push the economy (creating jobs…) have bright hopes to become real. His supporters must have put a hope for totally new changes different from what the old political system and people belong to that like HC have maintained for too long and bored people for what have not changed for years. Because Trump’s picture is totally new and different from such old and boring images. Studying politic sciences/international relations made me see many things for which I cannot like him in the role of a politician. But standing on the views of a marketing worker, I can see the businessman Trump turning into a president can be a good sign for the US economy in many aspects. Plus, seeing the election under the eyes of a producer, I am actually inspired by this entertaining character in the show and the result he has got. No worries! Now the marketing campaign has done its job. He will start to fix the “bug” and act like a “decent” president to gain people’s support. We will see if it is right.

Positively thinking, at least USA has a democracy where the political power still somehow lies in ordinary people who did not have chances to speak loud and not yet completely manipulated by the mainstream media. In another angle, practical actions won over speeches and nothing is impossible! :)!

I am done but let’s hope for the best that Trump will “forget” a lot of his “radical” statements to become a president that has the lowest rate of keeping his promises in the history in this sense. (He has actually already changed some!!!)

Some good readings:

For references on the rate of US President keeping their promises: http://fivethirtyeight.com/features/trust-us-politicians-keep-most-of-their-promises/)

Trump’s promises: https://www.washingtonpost.com/news/post-politics/wp/2016/01/22/here-are-76-of-donald-trumps-many-campaign-promises/

How Trump’s won as a marketer: http://adage.com/article/campaign-trail/trump-clinton-person-win-marketer/305242/ 

Michael Moore predicted Trump’s winning since July: http://www.alternet.org/election-2016/michael-moores-5-reasons-why-trump-will-win

#trump #USelection2016 #marketing #thuyishere #thuyishere_trump

Cách làm bánh mì Việt Nam

Thể theo nguyện vọng của một số bạn. Hôm nay mình post cách làm bánh mì Việt Nam nhé! Anyone who needs the English version, contact me so I will translate it later 🙂

Nguyên liệu:

350 gr bột mì (làm được khoảng 4 cái vừa và 1 cái nhỏ)

50 gr bơ nhạt đun chảy hoặc quay cho tan chảy trong lò vi sóng (Tùy chọn. Nếu ko dùng bơ thì bỏ thêm lượng nước tương đương)

8 gr muối

2 ml dấm gạo

155-160 ml nước

20 gr men tươi

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Bánh mì Việt Nam/ Vietnamese baguettes

Cách làm:

Trộn bột mì với muối và men nở

Đổ bơ vào hỗn hợp nước ấm và dấm rồi cho vào hỗn hợp bột

Nhào đến khi bột mềm, mịn, có độ đàn hồi tốt, không dính tay. Mình toàn nhồi bằng tay và khoảng cỡ 10-15 phút thì bột mịn. Lấy một miếng nhỏ dàn căng ra trông như một màng mỏng mà ko đứt.

Khâu nhồi rất quan trọng và đừng giảm nước hay thêm bột nếu thấy bột nhão. Bột phải có độ mềm nhất định, hơi chảy khi thả ra nhưng không hề dính tay thì mới nở tốt và xốp được.

Để bột nghỉ ở nhiệt độ phòng hoặc ở nơi có nhiệt độ khoảng 25-30 độ, khoảng 1 tiếng-1,5 tiếng cho bột nở gấp đôi. Đừng ủ lâu, bột sẽ bị lên men, phá vỡ vị và mùi thơm của bột, nặng mùi men nở.

Bột nghỉ đủ thì đem vê thành khối dài và cắt thành những phần tương đối bằng nhau. Với lượng bột trên mình làm được 4 cái cỡ vừa và một cái nhỏ.

Dùng tay hoặc cán bột cho miếng bột thành hình elip. Từ một bên mép của miếng bột cuộn dần đến hết miếng bột. Dùng hai tay vê hai đầu bánh cho bột dồn vào giữa và hai đầu thon lại.

Bỏ bánh lên khay nướng. (Mình ko lót giấy chống dính mà để mặt bột tiếp xúc trực tiếp với khay, bánh sẽ giòn hơn). Ủ tiếp khoảng 1 giờ ở nhiệt độ 25-30 độ C, cho bột nở lại. Bật lò trước ở 200 độ C.

Bột nghỉ đủ, lấy dao lam rạch nhẹ và nhanh tay một đường dài dọc bánh. Lần theo vết rạch, lựa dao lam rạch sâu khoảng 2.5-3.5 mm. Quét một lớp nước ấm lên mặt bột. Cho vào lò nướng khoảng 7 phút. Đun sôi nước vào đổ vào một cái khay hoặc một nồi thiếc.

Sau 7 phút, nhanh tay lấy khay bánh ra và bỏ từng chiếc lại vào lò nướng trên thanh que có khe hở (cooling rack). Bỏ nồi nước vào đáy lò và xịt thêm chút nước lên thành lò. Nên làm nhanh tay để nhiệt độ ko giảm nhiều.

Nướng thêm 10 phút thì lật mặt bánh và nướng thêm 3-4 phút nữa thì bánh vừa vàng đẹp.

Lấy bánh ra khỏi lò. Để nguôi bớt và dùng ngay hoặc ủ bánh với khăn bông trong giỏ mây. Mặt bánh sẽ hơi nứt khi bánh nguội bớt.

Bánh có vỏ mỏng, giòn, vàng đều và ruột rất xốp, nhẹ, dậy mùi thơm.

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Ruột bánh mềm, nhẹ và xốp, vỏ mỏng và giòn/ The crust is very thin and crunchy but the inner part is very soft, light which is good for adding the fillings later.

Notes

Today (I mean yesterday because its already a new day now) I wrote more notes than usual. From the morning until the night there have been so many mixed feelings. The message box is almost full. I may have to buy a bigger box to get enough space for more and more messages created everyday. If reading all these you will see that i am just a crazy person but after releasing all my thoughts i could gain back the balance. I imagine one day i may publish a love-letter-collection book. You know i am good at writing sweet messages. i am just not good at speaking it out :). Listening “loving you” by Leona (ft ?) now. I have heard some most known versions, but i love this version the most. I feel full of loving emotion and peaceful feelings coated in each word of the song. I don’t know why, but everytime i make a list of songs on my mobile phone which includes this song (this version), when it comes to this song, it won’t turn to the next song as the order anymore. This song just keeps repeating though i didn’t set it so. It happens like that always! I just want to smile about that! That is a feeling of real peace! WYWHJED!

Như chưa bắt đầu- Like it has never begun

In this very “autumn” month, the most peaceful month in the year in my thought, which is also when i was born, what i want to say for my birthday is just this song! If it’s the destiny i will comfortably receive it. I have feeling that all these hard challenges will soon end in this new chapter! Still one more week to go, anyway happy birthday, Thuy. Hope everything will be as you wish, for the happiness of your life and for the expectation by your loved parents and all the ones who adore you.

Falling

I used only one picture of two birds with different motion effects and a small section of a video to make this video tell a love story in a simple and coherent way. The story is about two birds fly together through all storms and wind, rain and shine to land in their own happy land and enjoy peaceful life together. Choosing love of birds as the theme for this video, I was inspired by my own small story related to love birds and a quote in the famous novel “the Bridges of Madison county” which is said in a letter Robert sent to Francesca: “I once watched a Canada goose whose mate had been shot by hunters. They mate for life, you know. The gander circled the pond for days and more days after that. When I last saw him, he was swimming alone through the wild rice, still looking. I suppose that analogy is a little two obvious for literacy tastes, but it’s pretty much the way I feel”… I have no dout that birds have also rich and diverse emotion like humans. I always love the image of a bird couple and I hope this simple video is not only to satisfy my feelings on this day but also can touch your heart! Enjoy 🙂

Happy Tet Doan Ngo in Vietnam and Midsummer day (St Hansaften) in Norway as well!

Song: Falling
Song writer: LeBlanc and Carr
Singer: Ji Young Sun

Release our memories

I am watching the serial “the moon embracing the sun” and can’t believe that i am addicted to a film again. So touching. Its just not because of the excellent acting skills of the young actors but also because of the tearjerking screenplay it has. All the time i watch the film or listen to its OST song below, my tears drop like rain falling. I can’t help crying for the hard fates of those deep and suffering lovers. When it presses their heart too hard, people tend to ask themselve a forever-lasting question: why do you have to love a person when it hurts so much? But being hurt for a deserving love is also a type of happiness. Even its a desirous happiness. That’s why people blindly love each other even though they know they shouldn’t.

And then the hardest part is to release your memories, especially if they were just too beautiful. Your brain says yes but your heart is still stubborn. The most important thing is you have to forgive your self, forgive the other, forgive the mistakes of your youth and forgive your regrets. Not easy but time will heal all the wounds. And one day you realise that it’s the time. You can both cry and smile but feel sure to say that you are ready to stay out of your memories.

Don’t ever be sad about that anymore. Forgive yourself, Forgive her/ him. Let it go…

Inspired by this song, and this film, I am writing this post specially for you, my friend and for myself.

Continueing to die for the next espisodes of this film. When will it come to the next wednesday? So long! Will the “moon” and the “sun” finally end their story in peace and happiness? Waiting and waitng…

To watch the film with english subtitles:

http://www.dramacrazy.net/korean-drama/the-moon-that-embraces-the-sun/

The Wind- Cơn gió lạ

I dropped tears when I listened to “Con gio la” by Phuong Linh and Mr. Xoay from the show “Just the two of us”, the Vietnamese version, and i immediately thought that i should have translated this to English. Though i have to permit that Vietnamese language is obviously so polysematic and “subtle” (or because of my limited knowledge of English language) that the translation can’t express all the beauty of the song, I still like this translated version very much. Enjoy!

Specially devoted to ones who are in love 🙂

The original:

Cơn gió lạ (Composer: Manh Quan, Singers: Phuong Linh- Mr Xoay)

Lặng yên căn gác, lặng yên vầng trăng.
Lặng yên thơm ngát môi hồng thật trong sáng
Ánh mắt bên ô cửa sổ, cứ thao thức mong chờ
Cơn gió lạ…
Ngủ ngon anh nhé tình yêu của em
Và ngày mai sẽ ngọt ngào những ước hẹn
Phải làm chi để hết buồn, chỉ vì quá nhớ người
Một cảm giác rất trống vắng đến hiu quạnh.
Ngoài đời sương gió tội lắm đôi vai gầy
Giờ anh nơi ấy, hình dung em chốn này
Rất cần hơi ấm, rất sợ đêm trắng
Em thường vẫn ước ao rằng:
Một ngày đang tới, ngày ấy không xa vời
Và anh sẽ đến… nhìn em… hé môi cười!
Anh về đi nhé, hãy về đi nhé
Chính nơi mà ta hẹn thề!

The Wind (translated by Thuy)

Peacefully here at the attic, the moon’s gently shining.
Peacefully scenting here- the pure pink lips.
Restlessly looking down there- my eyes by the window,
awaiting… the Wind.

Sleep tight, my love!
And tomorrow there will be only (the) sweetness of our love.

What can I do to end this sadness, just because I miss you?
An empty feeling, I deeply feel now.
Out there your shoulders’re going through hard rain and wind.
Out there you are thinking of me here…

How much I need your warmness!
How much I fear sleepless nights!
Day by day I wish that:
The day is coming,
no longer far away.
And you will come seeing me smiling.

Darling, come back, just come back there,
where we promised…our love to each other!:)

27.11.2011